Charged. Charging up a drink with identity and attitude

Charged is an electrifying drink that was re-designed to grab attention in a split second in a saturated market. To create a distinct identity, we chose the wolf as the brand mascot—an animal that represents focus, strength, and resilience. The wolf is part-human, part-animal, symbolising a blend of instinct and intelligence.

This hybrid character became central to the brand, reinforcing the idea of staying sharp and in control. The packaging uses strong colours, bold typography, and the dynamic wolf mascot to capture attention instantly and reflect the product’s energetic nature.