Our core idea for the identity came from the fact that while the high-energy experiences offered by Echo are both in the mountains and in the water, these experiences are designed keeping the safety of human life as the most important aspect.
To dial up the safety aspect of the Echo experience, a flashy, fluorescent green colour was intentionally chosen, since the logo (that appears on all the brand apparel as well as protective & safety gear) needed to be easy to spot from afar.
In addition, the logo on all the branded equipment is printed with phosphorescent ink; this material glows in the dark and in the case of emergencies, it is easier to notice more than any other colour, across multiple natural terrains.
