New Name, New Focus: The Evolution of BOMBAYDC

Mumbai – As Bombay Design Centre completes 10 years, it marks a bold new chapter with a sharper focus and unveils its new identity—BOMBAYDC.

Over the past decade, the company has expanded beyond design, integrating engineering, product strategy, behavioral science, and AI to craft world-class digital products.

The rebrand introduces a new name, BOMBAYDC, and a fresh visual identity—moving from its signature yellow to Midnight Green, a color that represents clarity, and maturity.This shift signifies a refined focus: BOMBAYDC will exclusively build world-class digital products, streamlining its services to strategy, design, and engineering.

Ankur Rander, CEO at BOMBAYDC says, “When we started Bombay Design Centre in 2015, we saw a gap—no company in India was delivering great design for digital products, since then, we’ve grown beyond design. This shift isn’t just a name change—it reflects who we’ve become. We’ve become a company that builds outstanding digital products end-to-end, and our identity needed to reflect that.”

“This change is about sharpening our focus—internally and externally. BOMBAYDC (www.bombaydc.com) is now fully dedicated to digital products, while our family member - BRANDED (www.wearebranded.in) will focus on brand consulting. Together, we’re working with our clients to create a bigger future, adds Siddhesh Pednekar, Head of Business and Ops at BOMBAYDC.