Meet the Wolf: The Power Behind Coca-Cola’s Charged

Redesigned by BRANDED, Coca-Cola’s ‘Charged’ is electrifying the next-gen refreshment aisle.

Charged, the electrifying drink by Coca-Cola India, unveiled a bold new identity with the launch of its dynamic mascot — the Wolf. Created by BRANDED, the Wolf made its debut alongside the return of Aamir Khan’s iconic Cave Man in the latest season of “Mind Charged, Body Charged.” Since its introduction, the Wolf has become a powerful symbol of physical agility and mental alertness, perfectly embodying what it means to be Charged.

Entrusted with reimagining the brand’s visual world, BRANDED designed The Wolf to embody Charged’s core philosophy: Mind Charged, Body Charged. With high contrast colours and precise detailing, the Wolf is a vivid reflection of how Charged keeps consumers switched on and ready to take on the day.

Sumeli Chatterjee, Category Head, Sparkling Flavours (India & Southwest Asia) at The Coca-Cola Company said, “We are thrilled to introduce our new packaging, which is bold, sharp, and unstoppable, perfectly reflecting the character of the drink.”

“In a category that’s all adrenaline and attitude, we knew we had to create something that hits instantly. The wolf isn’t just a mascot — it’s a mindset,” said Ankur Rander, Founder & CEO at BRANDED.

The refreshed design featuring bold typography, and a mascot that leaps off the shelf is already drawing attention across retail, digital, and on-ground channels.